03 · GROW | GROWTH MAPPING
Strengthen your business with a growth plan you can lead.
Your business is working—and asking something new of you. Growth Mapping helps you diagnose what is limiting progress, strengthen the systems behind the business, and build a focused 90-day plan for purposeful growth.
SELF-PACED COMING SOON
THIS STAGE ASKS DIFFERENT QUESTIONS
The business is growing. So is the pressure on you.
Customers are buying, but the next level is exposing every weak spot. Sales are uneven, decisions keep circling back to you, and more customers can create more work and complexity before they create more freedom.
A growth-stage business does not need more of everything. It needs diagnosis, priorities, and capacity. Growth Mapping helps you strengthen what is working and guide what the business becomes next.
By the end of Growth Mapping, you will have:
- A clear diagnosis of what is helping or limiting growth right now
- Focused growth priorities tied to your customers, capacity, and business model
- A customer strategy for retention, referrals, and reaching the right new audiences
- A clearer operating model for workflows, delegation, technology, and financial visibility
- A practical way to evaluate growth options, funding decisions, and risk
- A focused 90-day action plan with priorities, owners, measures, and next steps
Complete the final assessment and portfolio to earn your Certificate in Business Growth Strategy and Scaling—an added recognition of the work you have completed—and continue toward the CEP designation whenever you choose.
THE GROWTH PROCESS
Four growth maps. One focused 90-day plan.
Growth Mapping is being designed around four maps that help you diagnose the business, choose the right growth priorities, and coordinate the people and systems needed to carry them out.
Map 1 | MY STRATEGY MAP: Diagnose the Business
Assess what is working, identify the constraint limiting progress, revisit the business model, and choose growth goals that match the business you want to build.
Map 2 | MY CUSTOMER MAP: Strengthen Customer Growth
Use customer and sales evidence to improve retention, referrals, segmentation, funnel decisions, and the way you reach the next right audience.
Map 3 | MY OPERATIONS MAP: Build Capacity
Review workflows, delegation, team needs, technology, cash flow, and operating risks so growth does not depend on the owner absorbing every new demand.
Map 4 | MY 90-DAY GROWTH PLAN: Turn Strategy Into Action
Compare growth options, make clear tradeoffs, assign priorities and measures, and build a 90-day plan the business can actually execute.
Each map includes structured lessons, workbooks, quizzes, and practical assignments that help you diagnose the business and build a focused growth plan. Choose the self-paced course for lifetime access or join the October live cohort for weekly instruction and accountability.
SELF-PACED COURSE · COMING SOON
Self-Paced Course | $497
Get the complete Four Maps learning path and work through it on your schedule with video lessons, workbooks, quizzes, and practical action steps.
- Coming soon with lifetime access
- Revisit lessons as your operating business evolves
- Complete the final assessment and growth portfolio to earn your Certificate in Business Growth Strategy and Scaling
Best when you want a complete path you can move through on your schedule once enrollment opens.
SELF-PACED COMING SOONPREMIUM SUPPORT · DIRECT ACCESS
Live Cohort | $1,997
Complete the same Four Maps with eight weeks of live guidance, direct weekly access to Kristi, and a peer cohort navigating growth-stage decisions alongside you.
- Eight weekly 90-minute live classes with Kristi
- Real-time teaching, questions, feedback, and accountability
- A supportive peer cohort moving through the same stage
- The complete course, final assessment, growth portfolio review, and certificate
Best when you want the complete course plus more connection, feedback, and accountability.
Next cohort begins Thursday, October 22, 2026.
Explore the Live CohortWHO IS BUILDING IT
Learn from someone who has taught it, led it, and lived it.
Growth Mapping was created by Kristi Mitchell, MBA, Professor of Practice in Entrepreneurship and Innovation at Butler University and a contributor to Butler’s 2026 USASBE Award-Winning Entrepreneurship Program.
Kristi brings four decades of business experience and ten years teaching entrepreneurship at Butler, where she directs the Real Business Experience program and 56 student teams a year launch and operate real businesses. Her work connects university-level frameworks with the practical decisions owners make while strengthening and growing real businesses.
The goal is not to prescribe growth for its own sake. It is to help you choose the right next stage for the business you want to lead.
EXPERIENCE BEHIND THE PROCESS
40 years across strategy, operations, and company building
Kristi brings experience from corporate leadership, entrepreneurship, multi-million-dollar company building, and teaching. Growth Mapping connects those perspectives so students can evaluate growth as a whole-business decision.
TEACHING AND FOUNDER SUPPORT
Experience across classrooms, programs, and real business decisions
Kristi has taught entrepreneurship at Butler University for more than 10 years and has worked directly with founders through consulting, community programs, and My Venture Coach.
WHAT YOU’RE GETTING
Everything inside Growth Mapping
Both formats include the complete four-map course and the opportunity to earn your Certificate in Business Growth Strategy and Scaling.
LEARN
The complete four-map course
Work through four connected maps covering strategy, customer growth, operating capacity, and focused 90-day execution.
APPLY
Workbooks for your business
Use workbooks and action guides to diagnose constraints, choose priorities, and build a 90-day growth plan you can lead.
DEMONSTRATE
Growth portfolio, assessment, and certificate
Complete the final portfolio and assessment to earn a Certificate in Business Growth Strategy and Scaling you can share on LinkedIn and your resume.
Study from your desktop, tablet, or the Kajabi mobile app.
TWO WAYS TO LEARN
Same course. Choose your support.
Self-paced · $497
Move through the four maps on your schedule with lifetime access.
Self-paced enrollment coming soon
Live cohort · $1,997
Add eight weeks of instruction, direct feedback, and a peer cohort working through growth-stage decisions. The next cohort begins October 22.
Add support when you want it
Coaching and Community are optional. Add either when you enroll or later.
One-to-one coaching with Kristi
Bring decisions about constraints, priorities, operating capacity, or your 90-day plan to someone who has built and led growing businesses.
My Venture Coach Community
Continue with peer discussion, moderated Q&A, a vetted resource library, and on-demand business skill sessions after the course ends.
WHERE GROWTH MAPPING FITS
One course now. A path as your business grows.
Growth Mapping is course three in the three-course Certified Entrepreneurial Professional (CEP) pathway. Each course matches a stage of your business and earns its own certificate. Complete all three courses and pass the CEP exam to earn the designation.
WHEN YOU ARE TESTING AN IDEA
01 · Venture Mapping
Build an evidence-based business model you can explain and test, then earn the Certificate in Business Model Development.
WHEN YOU ARE PREPARING TO LAUNCH
02 · Launch Navigation
Build a coordinated plan for bringing your business to market and reaching first customers, then earn the Certificate in Business Launch Strategy.
YOU ARE HERE
03 · Growth Mapping
Your business is operating. Build a focused 90-day strategy with clear priorities, then earn the Certificate in Business Growth Strategy and Scaling.
Start with the business you have today.
If your business is operating and you need clearer priorities and a focused 90-day plan, Growth Mapping is your next step.
QUESTIONS? ANSWERED.
Frequently asked questions
How do I know whether my business is ready for Growth Mapping?
Do I need to want a large company?
How much time should I plan each week?
What will the Certificate in Business Growth Strategy and Scaling represent?
What is the difference between self-paced and the live cohort?
What if Growth Mapping is not the right stage for me?
How long will I have access?
Ready to build growth around the business you actually want?
Choose the support that fits how you learn. The self-paced course is coming soon at $497 with lifetime access. Or join the October live cohort for $1,997 and move through the Four Maps with weekly instruction and a peer group of business owners.
Prefer self-paced? Enrollment is coming soon.
Not sure you are ready? Take the Business Next Step Quiz.
Join the October Live Cohort